This week’s issue of the Beano also includes a Menace family tree poster, which confirms that Dennis’s dad is the 1980s-era Dennis grownup, while his grandad is the original 1951 Dennis. Dennis’s surname, the Beano confirms, is Menace.

Disney characters can have some simple and easy-to-copy outfits, and most of them are based on books. Sugg, who grew up reading the Beano and would scour car boot sales with his cousin for boxes of old issues, calls Dennis “the perfect mix of cheeky and fun, the friend everyone wanted when they were growing up”. Chris Murray, the world’s first professor of comic studies at Dundee University, said the response was understandable in the wider context of a London-centric view of UK creativity. “The poster is about Beano Studios in Fleet Street, so in that sense it’s not inaccurate. On the surface it looks a claim is being made about the character of Dennis, who was created in Dundee and appears in the Beano, and has done since 1951, so I can understand the sensitivities.I'm A Celeb's viewers SLAM 'insensitive' Nella Rose after she tells ADHD sufferer Sam Thompson to 'calm down': 'Educate yourself!' Rita Ora flaunts her jaw-dropping figure in a revealing silver sequin co-ord as she performs at Hits Radio Live in Manchester

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Tips for World Book Day costumes

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